Tuesday, May 19, 2009

Fashion Design.

Fashion Design-Alexander McQueen & Louis Vuitton

                                                  Lee Alexander McQueen
Is an English fashion designer. When he was younger he used to make dresses for his 3 sisters and then announced his intention of becoming a fashion designer. With leavin g school at 16 and doing apprenticships with designers and working with some. He    then applied for a fashion school. He was persuaded to change his midd
le name 'Alexander' to his first name when he launch
ed his fashion career.
McQueen's early runway collections developed his reputation for controversy and shock tactics. With trousers aptly named "bumsters", and a collection entitled "Highland Rape". It has also been claimed that he was on income support and that he needed to change his name for his first show so that he could continue to receive benefits.  McQueen was named head designer at Givenchy. His first couture collection with Givenchy was unsatisfactory but he continued to indulge his rebellious streak, causing controversy in Autumn 1998 with a sh
ow which included car-robots spraying paint over white cotton dresses, and model Aimee Mullins striding down the catwalk on intricately carved wooden legs. McQueen
 stayed with Givenchy until March 2001, when the contract he said was "constraining his creativity" was ended. 
Some of Alexander McQueen's accomplishments include being one of the youngest designers to achieve the title "British Designer of the Year", which he won three times between 1996 and 2003. He has also been named International Designer of the Year. December 2000 saw a new partnership for McQueen with Gucci Group acquiring 51% of the company, and McQueen serving as Creative Director. Plans for expansion have included the opening 
of stores in London, Milan, and New York, and the launch of his perfumes Kingdom, and more recently My Queen. In 2005, McQueen collaborated with Puma to create a special line of sneakers for the shoe brand. 
Alexander McQueen by the end of 2006 had boutiques in London, Paris, N
ew York, Boston, Los Angeles, Milan, Rome, Nice, Cannes, Manchester (UK), Athens,
 Moscow, Tokyo, Osaka, Hong Kong, Shanghai, Beijing, Seoul, Jakarta, Bangkok, and Taipei.

Louis Vuitton Malletier
Commonly referred to as Louis Vuitton, or sometimes shortened to LV, is a French luxury fashion and leather goods company. Founded in 1854, one of the main divisions was headquartered in Paris, France. Known especially for bags and trunks, the company collaborates with prominent figures for marketing and design (most notably supermodel Gisele Bündchen and fashion designer Marc Jacobs). Internationally renowned and highly regarded for name recognition in the fashion world, as a result LV has become one of the most counterfeited contemporary luxury brands.

LV is also one of the oldest fashion houses in the world. It sells its

 products strictly through its own retail stores, small boutiques in high-end department stores, and

 online (as an effort against counterfeit). It primarily competes with VersaceBrioniGucci

Chanel,ArmaniPrada and similar luxury fashion brands.

One of the first designs from LV was produced in 1858 when they produced flat bottom trunks, made of leather(suitcases).He produces many accessories like, sunglasses, handbags, shoes,wallets, gloves,umbrellas.And of course highly fashionable clothes,swimwear.

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