The label Ben Sherman (Arthur Bernard Sugarman) was founded in 1963 by Sugarman who was born in Brighton. He started out making shirts in a Brighton factory and by the late 60's Ben Sherman had become a reputable fashion icon and consolidated as a bran on the global fashion market.
During the 60's the Mods, Skinheads and the Rockers had taken over England and Ben Sherman was a brand on their list of acceptable attire. The brand took off due to the bands that were popular at the time wearing the items. Bands such as The Beatles, The Kinks and The Trogs all took to Ben Sherman fashion and furthered the popularity of it amongst the youth. In the 70's came The Clash and punk music, which also adopted Ben Sherman Clothing as their fashion which increased the popularity in the youth and brought out the boyswear section.
The years to come Ben Sherman's popularity always continually grew to become a fashion icon of global proportion today.
The Ben Sherman Polo
Jeans
Longsleeve
Outerwear
& now a selection of Women's clothing
Vivienne Westwood is a fashion designer that is largely responsible for the typical punk and new wave fashions that exist today. She took something from the sub-culture of punk and turned it into a fashion label. Using the Sex Pistols along with Malcom McLaren she created the shop SEX boutique on Kings Road in Chelsea, London during the 70's.
Her fashion for the punx was worn by the Sex Pistols included styles and materials such as BDSM clothing, bondage gear, safety pins and other outrageous clothing styles. Also A large collection of hair and make-up range, so the everyday person could achieve the punk look for a price.
Her fame and brand reputation continued to grow and her fashions become for eccentric as time went on. Since then she has become one of the most famous fashion designers in he western world. Her designs have been featured in a number of pop-culture including that of hollywood films.
Vivienne Westwood
Punk Shirt - Sex Pistols
References -
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